Flash SEO optimization case: Alex.ca

I was mandated by a friend to optimize a flash website he had done for search engines. I had previously given him advices on how to start and he did follow some of them, but it just wasn’t enough so that’s why he asked me to finish the job.

Alex (the client) is a garage that specializes in tires and other mechanical services. I am writing this post for two reasons, one because I think a concrete example is easier to understand when trying to learn something, two because this actual article and the links it provides to Alex will help its search engine ranking.

Alex‘s situation is special; the major part (90%) of its traffic is coming from direct visits, meaning the visitor write www.alex.ca directly in their browser instead of going trough a search engine. 5% of visitors come from search engines and the last 5% from referring links, mostly other Alex websites.

So my objective was to increase significantly the traffic coming from search engines. To do that task I was assigned very little time so I have to concentrate on the factors that will have the most impact. One of these factors is the title of the pages. As I had instructed my friend, he had already created multiple html entry pages for this flash website. Trouble is that he had given each of them the same title. So I started by creating original title for each pages in relation to the destination inside the flash file.

Also those html entry pages had alternative content for people who don’t have flash or javascript, that is actually the content that is being referenced by search engines. The problem with the content he had created was once again that he used a lot of the same content for a lot of the pages but you see, Google doesn’t really like it when two pages have exactly the same content. So I went trough all the pages and made sure that each one off them had original content. For the pages that I didn’t have content, I simply removed the alternative content; better no content than repeating content.

Lastly for the modifying the website part I cleaned up the html a bit; there was a lot of dead links in the alternative content and that is not really good. All the pages where linking to an expressinstall.html page that didn’t exist. With this done I could go on with the next part of the optimization; creating inbound links.

One of the easiest ways to create inbound links for your website is to Digg it. When you Digg a page, it actually creates an intermediate page from Digg that link to your website. The Digg page for Alex is this one. Since Digg as a really good page rank and it links to your site, this will help your ranking a lot. Another site like that is StumbleUpon. After making these easy inbound links I put the website on local business directories.

The last thing I did was to create a sitemap.xml and put it on Google webmaster tools.

Well that’s about what you can do with 6 hours; I’ll keep you updated with the results of this optimization.

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  1. #1 by flash tekkie - September 10th, 2008 at 07:18

    The use of social bookmarking for creating inbound links is a great idea.

    backbone3 with Flash SEO package also uses the sitemap and direct linking to a content off Flash remoting. Also SWFObject’s JavaScript methods to create underlaying alternative content to be accessed by Googlebot.

  2. #2 by SEO optimization - October 8th, 2008 at 19:39

    Thanks for the work you have done on this page as it contributes overall to ethical SEO optimization.  Crown SEO, Ltd. specializes in SEO optimization with many Google successes for its clients through reading and understanding excellent articles such as this.

  3. #3 by Adrian Toma - September 24th, 2009 at 03:44

    Google has a very good indexing system for flash content!!!
    Check this example (search google with u can play)
    You will see how google returns text from a flash component (placed on right side of the screen)

  4. #4 by Complete Kitchen · - November 9th, 2010 at 19:59

    well of course search engine optimization is the stuff that can make a website earn money *

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