Why I like the Facebook like button

As you might know, Facebook changed how external sites interact with it. One of those changes is that external sites can now put like buttons on their site (Levi went a bit overboard with it). That is a huge change. Before, you could only use share buttons, but sharing and liking are two really different things. You only need one click to like, but you need at least 2 clicks to share, plus you need to check the text that you are going to share. That makes the implication necessary by the user smaller and it increases the probability that they will take action.

The Like Button

What does that mean for us, bloggers (or any content provider)? Well it means more traffic on our sites because more people will link our articles by liking them. Just as an example, I added the like button on this blog a days ago. I didn’t think it would do anything because my blog is very technical and is not something I thought one would share on a social media site like Facebook because it is more personal. But I am very surprised by the results. Some people are pressing the like buttons which results in traffic for the blog. Not much, but it is still great because it was so easy to add.

So yeah, I really like the like button. So much that I was looking for a like button to like the like button only to find none! Well no problem, I just did it myself with the new Facebook social plugins it only took 1 hours and I had a Facebook page for the like button and you can now like it and comment on it. So here you go show your love for the like button!

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  1. #1 by JohnR - May 13th, 2010 at 14:11

    I’m trying out the “Like” button now (instead of the Share button which I’ve used for a while)…

    Regrettably I have to say, I don’t like it. Unless I’m missing something, just one-click liking will not share or post the page’s link to your Facebook wall. You have to also add a comment and then click again, so you actually have to click twice plus think of some new text to accompany it.

    With sharing you just click twice and then you’re done. Yes, there’s a heavier pop-up window, but less thought and less friction.

    So unless there’s something I’m missing, I don’t like the current implementation of “Like” and will stick with “Share.” It’s too bad because they could have done it better.

  2. #2 by JohnR - May 13th, 2010 at 14:14

    PS – It may be possible I don’t fully appreciate what a one-click Like (without sharing) will do for your page, except keep track locally of its favor. But that wouldn’t help in link-building or traffic, if I’ve got it right.

  3. #3 by zedia.net - May 13th, 2010 at 14:57

    Ya, you actually got it wrong, clicking on the like button will post something on your wall. Your friends will see it but it won’t appear in your stream when you (yourself not your friends) look at it. You have to go in your profile and under recent activities you will see your likes.

  4. #4 by JohnR - May 13th, 2010 at 21:09

    OK, I see what you’re saying now. At first I didn’t find what you’re talking about because it’s rather small and actually wasn’t even at the top of my wall – there were five things I shared over the past week that were higher (and much bigger) than Recent Activity. Also liking just gets a quick one-liner, no thumbnail image or excerpt or avatar or date…

    It does get two textual links though, one to the page itself and one to the site’s main URL. Two links is better than one, though the links are small and unbolded.

    Anyway, I asked a friend of mine to view my wall after liking this page and it appeared to him the exact same way it did to me. So all in all, I still don’t like “like” as much as “share”, and will definitely be sticking with share, at least for the time being… Sharing seems to make a bigger and better presentation of your content and I think more likely for others to find and click and visit your highlighted page.

    Thank you for the post and comment which helped me learn about this possible option.

  5. #5 by Ken G - May 19th, 2010 at 08:40

    I put the likes button on our Vietri website http://www.vietri.com and after getting up to 86 likes the next day it was at 27 likes any reason this would happen? Thanks for your help.


  6. #6 by zedia.net - May 19th, 2010 at 10:31

    @ Ken G Ya , well as it seems with a lot of things concerning Facebook it cannot be trusted that much. I had 20 likes and multiple comments but they all got removed… I like the like button a bit less.

  7. #7 by Antagonist - August 20th, 2010 at 10:02

    @ zedia.net

    why is that so ?

  8. #8 by Kris willis - April 3rd, 2011 at 16:53

    @ zedia.net
    You said “you actually got it wrong, clicking on the like button will post something on your wall. Your friends will see it but it won’t appear in your stream when you (yourself not your friends) look at it. You have to go in your profile and under recent activities you will see your likes.”

    That is right on the money, it just lets your friends see what your into.

  9. #9 by SEO Glasgow - April 5th, 2011 at 05:31

    As an online marketer I like the FaceBook like button and the share button almost equally.

    If you are adding good, valuable content to your blog, website or facebook page and you have the like or share button available to folks, a percentage are going to press on or the other and your message gets out a little bit further.

    If you consistently add salesy stuff or end up spamming it wont matter whether you have a like or share button cos no one will care.

  10. #10 by Jimmy John - May 9th, 2011 at 10:41

    And also, everytime someone visits your website (wether or not they have a facebook account), Facebook gets notified, because you load the like-button from their site. So even if people don’t press the button, Facebook can still track their surfing habbits, site-by-site.

    Who needs privacy anyway eh?

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