Posts Tagged PowerFlasher

Powerflasher: How labs works

Here is another video presenting an agency. This time it is Powerflasher from Germany which is also the maker of FDT, an eclipse plug-in to code ActionScript. The video is mostly about how they divide their intern teams to have three groups: agency, solutions, labs. Agency is the work done for the client (websites, applications), solutions is for when they build a product that they can sell or own (like the FDT software or they also make a 3D book component for flash) and finally labs is where they experiment. What is done in labs usually ends up either in the agency work or as a product for solutions to work on. They also explain that for some project the traditional workflow doesn’t work. Like for experimental projects, there needs to be more flexibility because some experiments might not work. That’s why they adopt a more Agile methodology. They explain their steps to achieve this. They also mention that with a traditional workflow creativity only happens at the beginning of the project while in real life it can happen anytime.

All in all it’s a pretty interesting watch. I really like these kind of video because it tells us how other agencies are working and sometime people are reluctant to speak about this.

Link: Carlo Blatz - How Labs works

, , , , , ,

No Comments


My review of FITC Toronto 2009

Well I’m on the train (not anymore) and I have 5 hours to kill so I thought I might use this time to write my recap of FITC Toronto 2009. In a general way, I liked this iteration of the festival more than last year. I think that my choice of presentations had a lot to do with it. Looking back, there are sessions I would have changed in my schedule but since they were filming most of the presentations I can just go and watch those that I heard good feedback from. The downside of this year was that I was alone so I kinda not fulfill the Connect part of the festival mission (Inspire, Educate, Challenge, Connect) but I will work on that next year.

What I learned

Here is interesting stuff I wanted to share:

  • I really liked the presentation from PowerFlasher (makers of the FDT tool to write ActionScript). It gave insights on their creative process and how they deal with in-house projects. They said they would put the presentation on youtube so I will point it out when it is there.
  • GAIA Framework: I wasn’t convinced before the presentation. Now I would like to try it out on certain type of project. What convinced me: the fact the it handles SWFAddress for you. I like SWFAddress a lot, but sometimes I would like it to be a physical object so that I could throw it out the window.
  • Joshua Davis is an awesome presenter. If you get the chance to see him talk, seize it.
  • I chose a couple of business presentations and they were probably not the best choices to make but I still got a couple of usefull links out of them:
    • IconBuffet : Nice for Icons but also nice to know that they are made by Firewheel Design and given freely; nice way to get known.
    • CoComment : Nice way to track your conversations, will definitely try it out.
    • 37 signals : Heard so much about them that I should probably at least follow their blog
    • BaseCamp : An online application to manage projects, made by 37 signals
    • HARO : Help a reporter out : a nice way to get your name out there by helping a reporter and getting quoted
  • VizualPV3D : Layout tool for Papervision3D that looks great. Can’t believe it was done by only one dude: Gary Stasiuk.
  • Finally Colin Moock‘s presentation held a couple of gems. First he his starting a company called User1 that will offer and develop the union platform which will facilitate the production of multiuser applications be it on the web or the desktop. Also he teamed up with MegaPhone, a company that provides  a framework to manipulate any screen using any phone. I foresee lots of new marketing opportunities.

On a personal note

I own a HP mini 1000, one of those new netbooks. It’s a pretty nice netbook: it has a 10 inch screen, but I believe I need more than that. 10 inch is good for writting and browsingthe web, but not that good for coding. I really hope that they will develop folding LCD soon so that the laptop can stay small but the screen can get bigger.

Lastly, being in Toronto made me realize how much I like Montreal. More trees, smaller streets, no tramway; it’s just warmer. The only other city that compares (and that I have been to) is Amsterdam. I think Montreal deserves its own Flash conference.

, , , , , , , ,

5 Comments