Posts Tagged Roar 4 Milk

Prepare to Roar

If you have been wondering why I haven’t been writting a lot this summer, well it’s been mostly because of this project. I learned a great deal on Papervision3D, using the webcam, on playing with bitmaps and on Facebook connect (even if I wasn’t the one doing that part) while building this project. So here you go, create some roars:

The goal of the campaign was to get teens involved with milk and to build on some ad spots that performed very well on MTV. So what you are doing with this application is recreating the ads but adding yourself at the end instead of the cow. Now I knowthat the site is a bit (to say the least) CPU intensive (3D tends to do this), but believe me it was worse than this before and I wish I would have had a bit more time to perfect this site.

The technical cool part is that you can use your picture, be it by uploading it or using your webcam, and using the derivate bitmap I will composite it with the cow skin and apply that to the loaded Collada model. That was kind of the premise of this site and we built around it with a vintage design. I hope you like it.

Here is a short list of librairies we used: as3corelib, TweenLite, Alcon, facebook api, google analytics for flash and Papervision3D.

Another cool feature is that you can embed your roar on your blog like this:

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